TWF launch of our latest Best Practice Guide: Success Markers for Effective Unconscious Gender Bias Strategies

State Street, 68/F Two IFC, Central
12.30-2.00 PM (12.15-12.30 PM registration)
Tuesday, June 13, 2017
Add to Calendar
Free Event
Registration Deadline: 12th Jun 2017

Please join us for the launch of our latest Best Practice Guide: Success Markers for an Effective Unconscious Gender Bias Strategy. 

Zoe Henham, TWF HR Advisory Council Chair and member of the TWF Board of Governors, will present on how unconscious gender bias holds women back and will share success markers and innovative ideas for building an effective unconscious gender bias strategy.

This will be followed by group discussions, facilitated by Senior HR Executives, D&I and Unconscious Bias experts. The discussions will focus on current company programmes and initiatives, with participants sharing their own experience of what makes a successful unconscious bias strategy.

Why Companies Should Develop an Unconscious Gender Bias Strategy

  • Our brains are exposed to 11 million pieces of information every second – far more data than they can process. In response to this, our unconscious mind has developed a way to filter this information to make quick decisions and judgements. In the busy world of work where we face multiple demands and complex tasks, we are more likely to stereotype to save time, particularly under stressful and time pressured situations. Research shows that this can lead to biases that prevent women from achieving success at the same level and rate as men. 
  • To tackle these challenges, more and more organisations are pumping large amounts of money into unconscious bias training. However, studies have shown that standalone unconscious bias training does not necessarily lead to changes in behaviours and, in some cases, may cause people to overtly act out on their biases.
  • At TWF, we believe Unconscious Bias Training is an important first step but taken on its own, it is not an effective driver of sustainable change or measurable results. Instead, companies need to develop a holistic strategy to tackle unconscious gender bias to achieve a truly diverse and inclusive workforce.  

For enquiries, please contact Lisa Moore at

Light lunch will be provided, courtesy of State Street.

Hosting Partner:

Registration Closed

Our online registration system automatically closes 24 hours prior to an event. If you are interested in attending, kindly email us at