To be a credible independent resource for expertise and objective research on women’s issues in Hong Kong
To create positive and measurable change for women’s economic self-reliance through the implementation of sustainable programmes and initiatives
To work with local NGOs, businesses, government, academics and media to identify areas for effective collaboration
To challenge gender stereotypes that are at the root cause of so many constraints that women face and impose on themselves
To increase institutional investment in, and the active implementation of, equal opportunities for women in the workplace