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“Stereotypes reflect deep-rooted ideas of femininity and masculinity. Negative, diminished conceptions of women and girls are one of the greatest barriers for gender equality and we need to tackle and change those images wherever they appear. Advertising is a particularly powerful driver to change perceptions and impact social norms.” - Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Under- Secretary-General of the United Nations
“Poverty is not an accident. Like slavery and apartheid, it is man-made and can be removed by the actions of human beings.” Nelson Mandela, former South African President and anti-apartheid revolutionary
“Too often women are not supported enough or are discouraged from choosing their path. I hope together we can change that. For me, it was a question of resilience. What others marked as flaws or disadvantages about myself – my race, my gender – I embraced as fuel for my success.” Serena Williams, American professional tennis player
“Gender equality is more than a goal in itself. It is a precondition for meeting the challenge of reducing poverty, promoting sustainable development and building good governance.” — Kofi Annan, former UN secretary-general