Senior Manager (Communications & Marketing)
About The Job
The Women’s Foundation (TWF) is a leading NGO dedicated to improving the lives of women and girls in
Hong Kong through research, programmes, education and advocacy. TWF is seeking a full-time
Communications & Marketing Senior Manager to join its dynamic team. This is an exciting opportunity to
help amplify TWF’s voice in the community and contribute to a range of programmes making an impact
across Hong Kong.
This is a key position which would suit a communications & marketing executive with broad experience of
traditional & social media who is energetic, strategic, organised and passionate about gender equality.
You will lead the communications & marketing function, working closely with all departments to ensure a
consistent approach and maximisation of impact.
Principal Responsibilities
Plan and manage the overall content creation and distribution of TWF’s multimedia marketing collateral and platforms including our website, newsletter, annual report, event-related collateral and social media
Identify, manage and develop TWF’s relationships with media, creative and PR agencies (paid/pro bono).
Design, manage and implement strategies to optimise TWF’s social media presence and engagement, and identifying emerging trends for integration into communications planning.
Collaborate cross-function or with external partners to develop and execute multimedia campaigns that amplify our fundraising, programmes and / or mission aims .
Develop media angles, press releases, thought leadership pieces and commentary in traditional and social media to amplify TWF’s voice and representation in local and international media.
Represent TWF as a spokesperson in a variety of settings and mediums, including local stakeholders, where needed.
Oversee the management of TWF’s database of subscribers, corporate partners, individual donors and other key stakeholders to optimise stakeholder engagement. Utilise CRM data to determine strategic communications and engagements with these groups.
Lead and coordinate on communications, design and media related aspects for TWF’s signature events.
Requirements
Minimum 8 years of PR and communications experience and/or marketing.
Strong strategic planning and project management abilities.
Experience with marketing analytics and measuring the impact of communications efforts.
Proven ability to identify, develop and manage strong media relationships and secure stories in mainstream media.
Comfortable with public speaking.
Strong understanding and ties to the Hong Kong local community.
Digital and social media expertise strongly preferred. CRM experience would a be a strong plus.
An interest in women’s and gender issues would be a strong plus .