Flipping the Script

Objectives:

Our campaign Flipping the Script aimed to address the unconscious bias women candidates face before they even have a chance to enter the boardroom, in an effort to raise public awareness around gender diversity on boards. It featured three of Hong Kong’s most prominent female business leaders: Susanna Hui, Executive Director and Group Managing Director of HKT; Teresa Ko, China Chairman and Partner of Freshfields Bruckhaus Deringer; and Irene Lee, Chairman of Hysan Development Company Limited and Chair of 30% Club Hong Kong. Influenced by a similar film under the same title by the Australian Institute of Company Directors and 30% Club in Australia, the Hong Kong version covers some of the key obstacles that many women business leaders still face in Hong Kong as they try to get on to corporate boards.