Secrets to Success by Annoushka Ducas, MBE - Founder, Links of London and Annoushka Jewellery

8/F, KPMG, Prince's Building, Central
12:30–2.00 p.m., registration from 12.00 p.m.
Friday, February 24, 2017
  • Secrets to Success with Annoushka Ducas MBE: HK$200.00
Registration Deadline: 23rd Feb 2017


  • Her professional journey from Hamptons estate agency in Hong Kong to founding the iconic Links of London and Annoushka Jewellery
  • What influences her inspiration and design 
  • Her advice for entrepreneurs


Annoushka Ducas is the founder and creative director of her eponymous jewellery brand, Annoushka. She grew up in London, later studying French language and civilization at the Sorbonne. From Paris, she moved to Hong Kong in the late Eighties and began to work with local artisans, designing jewellery for herself and her friends and family. Three decades on, she continues this passion and exploration with Annoushka, with her newest boutique being launch in Hong Kong this month

Travelling the world to discover extraordinary stones and inspirational production techniques, her designs exude an irreverent sense of fun juxtaposed with a timeless elegance. Catherine, Duchess of Cambridge, for example, frequently wears her Annoushka Baroque Pearl Earring Drops to complete her ‘classic contemporary’ daytime wardrobe, and Rihanna and Gwyneth Paltrow are loyal supporters of Annoushka’s layered style.

In 2012, Annoushka was awarded Most Excellent Order of the British Empire (MBE) by Queen Elizabeth II for her services to British jewellery industry, which spans three decades and began with Links Of London, which Annoushka and her husband John Ayton founded in 1990. She has been named Jewellery Designer of the Year, Gift Designer of the Year, Brand of the Year (twice), and she was short-listed for the Veuve Cliquot Businesswoman of the Year. She has also taken an active role in nurturing creative talent, initiating a very successful annual jewellery design project with students at Central St. Martin’s College of Art and Design and working alongside a small number of handpicked guest designers, mentoring them and exhibiting their collections at selected Annoushka stores. She and John live in Chichester, Sussex and in London, with their four children, Marina, Oliver, Chloe and Oscar.

All proceeds will go to The Women's Foundation Cambridge Scholarship Scheme which sends deserving Hong Kong students to pursue the M Phil in Multi-disciplinary Gender Studies. 

For enquiries, please email 

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