#MyRealCareerLine

Objectives:

#MyRealCareerLine aimed to celebrate the talent, capabilities and other drivers behind a woman’s ‘real career line’ while challenging the use of the term for career line in Cantonese, 事業線, to refer interchangeably to a woman’s cleavage. The phrase 事業線 is just one form of casual sexism found in everyday language and print and online media that legitimises the objectification of women and in the process, diminishes a woman’s professional achievements by making it all about her appearance. Female icons from media, entertainment, business and sports supported the #MyRealCareerLine campaign by sharing the story behind their ‘real career line’.