A Fireside Chat with Chelsia Lau, Chief Designer of Ford Motor Company
Chelsia will discuss:
- What are the ups and downs of working in a male dominated industry?
- How do you combine cutting-edge design with needs of the customers?
- What makes the perfect car and what the car of the future will look like?
- How do you deal with the trend of environmental sustainability and how is this trend different in Asia?
About the Group:
The Strategic Concepts Group is a cutting edge centre focused on defining the future vision for Ford design. That includes concept work looking four to ten years into the future, including concept innovation tied to current vehicle cycle plans.
About the Speaker:
Prior to her Chief Designer role at Strategic Concepts Group, Chelsia led the design team that localised Ford products in China from 2008-2011, including the redesign one of Ford's bestsellers, The Fiesta. She also led the design of Ford Explorer in 2006, and was instrumental in designing the Ford EcoSport in 2004, a small-size SUV for South America, which subsequently won the Brazilian Automotive Press Best Sport Utility award. Chelsia also led the development of significant concept vehicles such as the Ford FC5.
Chelsia was among the Top 40 World’s Excellent Females in 2011 by New York Times and U+ Weekly, 25 of Hong Kong’s Most Inspiring and Influential Women by the South China Morning Post in 2012, World’s Outstanding Chinese Designer in 2006, and One of the top ten secret people who will change your world by AutoWeek magazine. She graduated from Lee Wai Lee Technical Institute in Hong Kong, and studied at the Art Center College of Design in Pasadena, California.
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May, 25 2018