Break Zero Sum

Objectives:

Our Break Zero Sum campaign aimed to change a common “you win, I lose” mindset towards gender equality. From our survey on gender perceptions in the workplace, we knew the zero-sum mindset was a significant issue: 38% of men and 52% of women believe gender equality is a women’s issue and men need to stay out of the way, and 47% of men and 29% of women believe women benefit most from a gender equal society. By drawing attention to the ways in which all genders benefit from gender equality, we hope the campaign inspired individuals and organisations to model inclusive mindsets and ensure that the full spectrum of diverse voices is included in creating equitable processes and policies.